Brand Strategist & Marketing Consultant, Self-employed
Melissa “Missy” Goss is a brand strategist and marketer with a decade of experience spanning from tech companies to brands like Pepsi, IHG, and the High Museum of Art. Her background encompasses not only honing organizations’ vision and value proposition, but also executing cross-channel marketing strategies. The proud child of Jamaican immigrants, Missy credits her family for her life’s dedication to service and community-building. While living and working in New York City, Missy volunteered at the education nonprofit Donorschoose.org and lent her marketing expertise on several pro bono consulting projects through Net Impact’s professional chapter. When she moved to Atlanta, Missy pursued her passion for civic engagement. Shortly after joining the Urban League of Greater Atlanta Young Professionals (ULGA-YP) chapter, she was appointed Lead Deputy of the Advocacy Committee. Her role entailed leading special projects ranging from a social media campaign to increase Census completion to hosting the organization’s signature ‘State of Young ATL’ event featuring a City Councilmember and community leaders. During her term, Missy was selected ‘Member of the Month’ and ultimately ‘New Member of the Year.’ Her team was also awarded ‘Committee of the Year.’ Since being elected ULGA-YP Advocacy Chair in 2020, Missy has spearheaded an array of programming to inform and inspire 21- to 40-year-olds to action during an unprecedented global pandemic, racial unrest, and history-making election. One event focused on policing and non-law enforcement alternatives to public safety, while another was a drive-in watch party for the first presidential debate. Additionally, Missy forged partnerships with organizations like The New Georgia Project and Branch Politics on voter registration and education efforts to encourage participation up and down the ballot. Missy earned her M.B.A. from Emory’s Goizueta Business School and Bachelors from Northwestern University.