Digital Media Manager, BBB National Programs
Paige Hawkins was born and raised in Prince Georges County, Maryland. For most of her life she has been involved in volunteering and community engagement activities. While earning her Bachelor of Science in Earth Science and Environmental Science she participated in mentorship programs, tutoring and created a conversational series dedicated to supporting international students. Community building has been a crucial component in shaping Paige's career path and she has used this passion to grow digital communities for the past four years. She is currently a Digital Media Manager at BBB National Programs, a non-profit organization focused on improving industry self-regulation for advertising, data privacy and child-directed marketing. In her role, she is responsible for the organization's digital media efforts which include reaching the target audience through social media, email marketing, and paid advertising. Paige previously served as a senior digital marketing specialist for the National Council on Aging (NCOA) where she led performance marketing for the organization and its digital products MyMedicareMatters and BenefitsCheckUp. During this tenure, she helped build a financial education digital product, educate older adults about their healthcare options including Medicare decisions, and grew the digital audience to over 100,000. Paige is passionate about ensuring the work she does in digital spaces provides inclusive and equitable experiences for all people, especially groups that are typically marginalized. Paige currently resides in Washington, DC with her partner Renard Johnson and spends her free time reading, exploring the city, and connecting with family and friends.